Beauty by Daz Nigeria has officially partnered with Athletic Heat 10th Anniversary Meet as a Gold Sponsor, becoming the first brand sponsor to come on board for the landmark athletics event.
The meet is scheduled for November 7, 2026, at the YabaTech Sports Complex in Lagos, as Athletic Heat celebrates a decade of promoting and supporting Nigerian athletics.
The partnership reflects Beauty by Daz Nigeria’s commitment to supporting young athletes and contributing to the growth and development of track and field in Nigeria.
Speaking on the partnership, Mrs Zaynab Odusote, Founder of Beauty by Daz Nigeria, said:
“I have always been passionate about supporting young athletes working to establish themselves on the international stage. Track and field holds a special place in my heart, and I saw an opportunity for Beautybydaz Nigeria to give back by supporting the growth and development of the sport.
Through this initiative, we aim to give young athletes meaningful support and opportunities to pursue their ambitions and reach their full potential.
This is only the beginning. Beautybydaz Nigeria remains committed to giving back to society, and we look forward to supporting more initiatives that make a positive impact in the communities we serve.”
For Ese Oguma, CEO of Athletic Heat, securing Beauty by Daz Nigeria as the event’s first brand sponsor represents an important milestone as the organization prepares to mark its 10-year journey.
“I would like to say a very big thank you to Mrs. Zaynab Odusote and Beauty by Daz Nigeria for coming on board,” Oguma said.
“It means a lot for us to secure our first brand sponsor for the event, and we are extremely excited about what this partnership represents.
“Mrs. Zaynab has been a great supporter of the sport, and I believe Beauty by Daz resonates naturally with sports because female athletes should be able to look and feel their best even when competing. For me, this is a perfect blend of beauty and speed.”
Athletic Heat 10th Anniversary Meet is being positioned as both a celebration of Athletic Heat’s decade-long journey and an opportunity to provide Nigerian athletes with another platform to compete and showcase their talent ahead of the 2026 National Sports Festival.
The event will bring athletes, coaches, sports stakeholders, brands and fans together for a day focused on competition, recognition and community.
With Beauty by Daz Nigeria joining the event as a Gold Sponsor, Athletic Heat says the partnership represents the beginning of a broader effort to bring more brands and organizations into the support system for Nigerian athletics.
Since its establishment, Athletic Heat has focused on promoting Nigerian athletes and bringing greater visibility to track and field through digital media, interviews, competition coverage and athlete storytelling.
The 10th Anniversary Meet will serve as a celebration of that journey while looking toward the future of Nigerian athletics.
Athletic Heat welcomes Beauty by Daz Nigeria to the family and looks forward to building a memorable celebration of athletics, athletes and 10 years of impact.